When the movie Sideways was released, consumers started buying according to the main character's taste. Less people bought Merlot than usual, and more people bought Pinot Noir. Experts call this the "Sideways Effect." No word yet on whether Titus Andromedon has a similar effect on wine drinkers. "Pinot Noir/Mid-sized car/Pinoooooooooooot Nooooooooooir!"